Glasgow Taxis has announced that 100% of its fleet is now displaying meter price guarantee stickers, giving passengers a clear assurance that the taxi meter will be used for every journey that starts and ends within Glasgow.

The fleet-wide policy is founded on three principles: safety, value and fairness with the new in-vehicle signage making the commitment visible to passengers, reinforcing Glasgow Taxis’ position that customers should receive a consistent, transparent service when travelling across the city.

The stickers, outside-facing and prominent in all Glasgow Taxis vehicles, read: “Pick Up Glasgow – Drop Glasgow. Meter MUST be engaged by law. Card Payment Accepted.”

The initiative follows concerns raised across the wider taxi trade about passengers being quoted or charged fares without the meter being used for journeys within Glasgow. Although the issue was not considered specific to Glasgow Taxis, feedback from the public and discussion on social media highlighted the need for an unmistakable guarantee that passengers could readily identify.

The proposal to introduce signage on vehicles was raised at Glasgow Taxis’ AGM earlier this year and received the backing of members. With the rollout now complete, every Glasgow Taxis vehicle carries the meter price guarantee sticker.

Glasgow Taxis chairman Dougie McPherson said: “Safety, value and fairness are at the heart of the service Glasgow Taxis provides 24 hours a day. By displaying the meter price guarantee across every vehicle in our fleet, we are giving passengers a clear and visible assurance that the meter will be used for all journeys that start and end in Glasgow.

“This is about transparency, consistency and confidence. Our valued customers should know what standard of service to expect when they get into a Glasgow Taxi, and our members have backed a practical measure that makes that commitment clear.”

Glasgow Taxis believes a consistent approach across the city’s taxi trade would further strengthen public confidence, alongside measures that support passenger safety and convenient payment options.

Earlier this year Glasgow Taxis announced an enhanced offering of taxi marshals assisting passengers at key event ranks as one of several measures being made to further strengthen customer safety. In addition, all Glasgow Taxis vehicles continue to accept card payment, with every driver a member of the PVG scheme managed by Disclosure Scotland, to ensure that safety remains top priority, matching what customers have told the firm is important to them via regular online surveys and feedback forms available by QR code in cabs.